If you own, run or manage a restaurant business, you are probably hunting for ways to expand your reach so that you can take your business to the next level. You can try many things in your mission to generate even more revenue, but email marketing stands out from the rest in a way that you won’t want to overlook.
Email marketing will allow you to stay in touch with your prospects and to inspire them to keep coming back through your doors. When you learn and use the right plan, you will optimize the value of each customer by keeping your restaurant at the front of the customer’s mind.
Exchange value for your customers’ email address
Getting people to give you their email address is the first task that you will need to complete if you want to launch an email marketing campaign. Since most people receive unwanted emails each day, they won’t always feel thrilled to give you their contact information.
Luckily, you can combat that problem by offering a gift related to your restaurant business, such as discounts, special deals, and free items. Once you find a winning offer, people will be eager to join your list. You can even provide reward points with a system like Harbortouch Bar & Restaurant POS to give people an additional reason to sign up.
When people start joining your email list, it’s vital you communicate with them on a regular basis, preventing them from forgetting about you. You can send blog posts, recipes or information about events that you are hosting. Most email providers will allow you to track your results as you move forward, and looking at your open rate will give you an idea of what works the best. You will need to test a few approaches if you want to get the most from your time and energy.
Some restaurant owners prefer to write their emails in advance and schedule them to send automatically, and you can try this method if you are short on time. In addition to having an opt-in page on your website or blog, you will also want to ask your customers if they would like to sign up when they are eating at your restaurant. If you have payment kiosks on your tables, you can add your opt-in form to get the best possible results.
You can even instruct your servers to invite your customers to get on board, but you will want to offer an instant incentive to improve your odds of success. During the promotional phase, you can provide those who join with a free drink or appetizer.
Engagement is the key to success
Expanding your reach and getting your restaurant business ahead of the competition won’t always be easy. Finding new ways to improve your email engagement each time you send an email to your subscribers, will ensure your menu is always on their mind.
As long as you follow the right process, you can get a lot more people to buy from you, but you can even keep past customers coming back for years to come. Having a robust email marketing plan can boost your restaurant business to new heights and help you stay ahead of your competition.