Creating a website used to be a very difficult task. You needed to understand coding and have a deep knowledge of how the internet worked to create even the simplest of web pages. Thankfully, those days are behind us. These days, anyone can create a website, regardless of their level of technical expertise.
However, just because anyone can create a website, doesn’t mean that everyone can create a great website. It takes a bit of effort and planning to create a website that is not only functional but also appealing to the eye.
Not to mention, in today’s digital age, your website needs to be more than just aesthetically pleasing. It also needs to be responsive, user-friendly, and informative. So, if you’re looking to create a top-notch website, here are six clever ideas to help you get started:
1. Work With A Reputable Web Designer
Yes, this will cost you money but it’s worth it in the long run. A professional web designer will be able to create a website that not only looks great but is also easy to use. Not to mention, they’ll be able to help you ensure that your website is optimized for search engines, which is essential for driving traffic to your site.
Keep in mind that there are plenty of great web design companies near you that can help you create a stellar website, so there is no need to settle for anything less than the best. How do you find one?
A simple search online is all you need. For example, if you’re looking in Adelaide, search google for web design in Adelaide, and then make sure to partner up with a company with an excellent track record.
Just take a look at the portfolio of any potential company to get an idea of their level of expertise.
2. Use A Drag-And-Drop Website Builder
If you don’t want to hire a web designer or you’re on a tight budget, then you can use a drag-and-drop website builder. These platforms are designed for people with no coding experience and allow you to create a website in just a few minutes.
Plus, most website builders come with pre-made templates that make the design process even easier. All you need to do is choose a template, add your content, and then publish your site. The most popular drag-and-drop website builders are WordPress, Wix, and Squarespace.
And if you plan on running an eCommerce website, then Shift 4 Shop is also a great option too.
3. Use High-Quality Images
One of the quickest ways to make your website look unprofessional is by using low-quality images. If you want your website to look its best, then you need to use high-quality images. This means using well-lit images, in focus, and free of any blemishes or imperfections.
You can either take your photos or purchase stock photos from websites like Shutterstock and iStockPhoto. Just make sure that the images you use are relevant to your business and fit in with the overall aesthetic of your website.
If you are not sure where to start, then take a look at some of the most popular websites in your industry to get an idea of what kind of images they are using.
4. Use Simple And Concise Language
Your website should be easy for everyone to understand. This means using simple and concise language throughout your site. Avoid using industry jargon or acronyms as not everyone will be familiar with them. Instead, focus on using language that is clear and easy to understand.
Also, make sure to break up your text into small paragraphs as large blocks of text can be quite off-putting for readers. And if you want people to stay on your website longer, then consider adding videos or infographics as they are a great way to add visual interest to your site while also providing valuable information.
5. Make Sure Your Website Is Mobile-Friendly
In today’s day and age, your website must be mobile-friendly. This means that your site should be easy to read and navigate on a smartphone or tablet. If your website is not mobile-friendly, then you’re likely losing out on a lot of potential traffic and customers.
Luckily, most website builders will automatically create a mobile-friendly version of your site. But if you’re using WordPress, then you’ll need to install a plugin like WPtouch to make sure that your website looks great on all devices.
Whatever platform you’re using, just make sure to test out your site on different devices to see how it looks and make sure that all the links and buttons work as they should.
6. Include A Call-To-Action
Your website should have a clear call-to-action (CTA). This is a statement or button that tells visitors what you want them to do next. For example, if you’re a real estate agent, your CTA could be something like “Contact us today for all your real estate needs!” or “Find your dream home now!”
Having a CTA on your website helps to guide visitors and gives them a specific goal to focus on. Plus, it can also help to increase conversions and sales. So if you’re not sure what your CTA should be, then take some time to think about what action you want people to take when they visit your site.
Having a great website is essential for any business in today’s digital age. And while it may seem like a lot of work, as you can see, creating a professional and user-friendly site is easier than you might think. Just follow the tips mentioned above and you’ll be well on your way to having a great website in no time.