Return customers are the foundation of restaurant success. Not only do they provide a steady stream of business, but they also act as mini marketing agents each time they bring a new friend to dine with them or recommend your restaurant to an acquaintance. In fact, a study done by the National Restaurant Association in the United States found that
Having a business in today’s day and age means that you have to be digitally savvy as well. You should use to your advantage the benefits that technology brings. However, it is not all the time that you may know the latest techniques, nor be equipped as well with the skills to be competitive enough in the world of digital marketing.
Restaurant owners need to take their marketing online – email marketing, loyalty programs, and social media marketing are all essential facets to a successful restaurant marketing campaign. To get some #inspo and attract new customers, here are 5 of the top examples of restaurant digital marketing campaigns:
Getting new customers to your restaurant is vital for growth. Let’s assume that you already market your restaurant locally and online; you have a profile on Instagram and all other relevant social networks. What else can you do to get more customers?
Well, even if you don’t like shopping, you’ll eventually have to do it someday or another. In this consumer-driven era, we receive messages and see ads every day that try to convince us to buy their products – this is what has made retail marketing so tricky.
In the past few years, promoting your restaurant on Instagram has emerged as one of the top ways to market restaurant businesses. With over one billion monthly active users, Instagram is popular among consumers who love sharing visually-rich photos and videos.
Maybe you’ve decided it’s time to bring the family business into the 21st century, or perhaps you’re preparing for the grand opening of your hot new tapas joint. Whatever your reason, there’s never been a more critical time to develop a loyal and substantial online following for your restaurant than now. From getting social media followers to maintaining an email distribution list correctly,
If you own, run or manage a restaurant business, you are probably hunting for ways to expand your reach so that you can take your business to the next level. You can try many things in your mission to generate even more revenue,
Patrons, like their restaurants of choice, often change with the times. New generations of patrons are continually defining the restaurant experience.
With the hospitality business now more competitive than ever, and highly ranked restaurants all vying for consumer attention, restaurateurs must use the right tools to attract the modern, adventurous diner with their distinct tastes and demands.
For years now, the changing landscape of marketing has affected the growth of retail industries. As more people are shifting to digital, the hope for brick and mortar stores to thrive seems to be dimming down.
A retail think tank Fung Global Retail & Technology revealed in 2017 that about 6700 stores in the US had announced their plans to shut down.