Return customers are the foundation of restaurant success. Not only do they provide a steady stream of business, but they also act as mini marketing agents each time they bring a new friend to dine with them or recommend your restaurant to an acquaintance. In fact, a study done by the National Restaurant Association in the United States found that
Maybe you’ve decided it’s time to bring the family business into the 21st century, or perhaps you’re preparing for the grand opening of your hot new tapas joint. Whatever your reason, there’s never been a more critical time to develop a loyal and substantial online following for your restaurant than now. From getting social media followers to maintaining an email distribution list correctly,
Patrons, like their restaurants of choice, often change with the times. New generations of patrons are continually defining the restaurant experience.
With the hospitality business now more competitive than ever, and highly ranked restaurants all vying for consumer attention, restaurateurs must use the right tools to attract the modern, adventurous diner with their distinct tastes and demands.
For years now, the changing landscape of marketing has affected the growth of retail industries. As more people are shifting to digital, the hope for brick and mortar stores to thrive seems to be dimming down.
A retail think tank Fung Global Retail & Technology revealed in 2017 that about 6700 stores in the US had announced their plans to shut down.
Running a restaurant is a tough job. Every day, you step into your restaurant to see the kitchen abuzz with the prep work and the deliveries arriving one after the other. The front of the house staff is busy setting up the tables, but is this enough to keep your restaurant operational?